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Small-Scale Development Programme - DAY TWO

  • By Avant Cymru
  • 26 Oct, 2017

BRAND

Day two on the AMA course which we have been supported to attend by Arts Council Wales to attend. 
We worked alot on brand today and on what is important to us. We are passionate about our community and the stories it has to share and we want to be the leading theatre company creating these performances in the valleys, performances that speak to and for our community. We have always wanted to celebrate the valleys rich past, discuss the issues that are in the present and look to create real change and ambition in the future. We believe we have taken the right steps to achieve these aims and today has been a great opportunity to reflect on what has been achieved and what is still left to do. 

We'd love to know what you think about our social media output, our website and our posters that are around town. Why not follow us on Twitter, Facebook, Instagram, youtube and Snapchat, keep in touch and tell us what you think. 

Patrick Thomas designed our Rhondda Road poster, Patrick is an 18 year old from Treherbert, he came to work with us on the Blue Scar project and designed the logo for the show. We want to nurture local talent and  by creating paid opportunities to local talent and we want to be able to support other young creatives in the same way. But here's the question... did you know this? Are we shouting out about our commitment to area enough? Do you want to see the Rhondda's stories shared in local productions and in national/international tours? How can we involved you to help champion our work? 

I got to sit next to other touring companies today and discuss who to market to new audiences in new locations, I heard from a playwright whose play reflects British/Trinidad culture, the response for the play sounded amazing, it engaged with new and current theatre audiences who wanted to engage with a new culture through theatre. 
It is something we consider alot, especially with Rhondda Road and people concerns that a soap opera will shine a negative light on the valleys, so we would love to hear from you. What do you want to see? Do you know about Blue Scar and Forget Me Not, if not want can we do to make sure the news reached you?

In reflection after today, if our brand is to truly reflect the valleys we need you guys, so please do talk to us and tell us what you think about what we are doing and what you would like us to do.   We are a 'Forward Thinking Theatre Company' and we want to think with you. 

Right back to the business plan!! Until tomorrow, goodnight all. 

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